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What Does a Web Design Firm Do?

Web Design Firm

A world-class web design firm will not only create a website that wows and positions your business as a leader in your industry, but also help you sell products and services through a powerful digital marketing strategy. They become an extension of your team and will be there to support you every step of the way, from advising on SEO tips and conversion optimization, to providing ongoing maintenance and support.

The best web design firm understand that a website is more than just an online presence — it’s a sales engine that brings in new customers. That’s why they take a holistic approach to creating websites, and incorporate digital marketing strategies into the design process. Their work is measurable, and they demonstrate the ROI of their designs through case studies and client endorsements.

In the beginning, a web design firm will research your brand and industry to better understand your needs and goals. They will then develop wireframes and establish web design concepts so they can begin designing layouts, page templates, and content. On average, this takes four to six weeks. The next step is to build out visuals based on the research, and then run these designs by clients for their feedback. The last phase is to build out responsive design prototypes and layouts, and on average this takes another two months.

What Does a Web Design Firm Do?

Once the design is complete, the agency will test all of the website elements and functionality to ensure everything is working as intended. This can include back and front-end testing, as well as accessibility and user-experience testing. It’s important that the website is tested before launch because a single bug can derail all of your hard work. Even something as small as a misspelled word or a missing comma can have a major impact on how visitors perceive your company.

As you search for a web design firm, keep in mind that the best ones are able to translate technical language into plain English, so they can explain their processes and solutions in ways that make sense to non-technical people. They are also able to quickly respond to questions and concerns, and they can provide timely updates throughout the project.

In addition to all of the above, a great web design firm will be able to work within your budget and timeline. They will have a good understanding of your company’s business model and culture, and they will be able to translate your vision into a website that is engaging and effective. They will also be able to give you a clear breakdown of their fees, so that you know exactly what to expect. With a little bit of research, you can find a web design firm that will be the perfect fit for your organization.

ArtVersion is a Chicago-based creative agency specializing in visual storytelling and brand strategy. They provide a comprehensive suite of services including web design, graphic design, branding, and user experience (UX) and user interface (UI) design. Known for their collaborative approach, ArtVersion tailors their services to meet the unique needs of each client, ranging from startups to established corporations, emphasizing creativity, innovation, and effective communication in all their projects.

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