What would it be like if your prospective buyers could meet your brand? What would your business talk about, which jokes would your brand share, and what questions would your company ask? Your company’s LinkedIn page is exactly the place where your target audience gets to know your brand — digitally. It’s one of the…
My business started off as a small, experimental project nearly a decade ago. I had a lot of free time between graduating from college a semester early and starting my full-time job, where I’d eventually pursue a career in design and marketing in the tech world. I was known for constantly doodling on Adobe Illustrator…
After a record-breaking launch and a quick drop-off in regular users, Threads is on the up once more. The Instagram- (read: Meta-) owned platform rocketed to 100 million sign-ups within days of its launch in June 2023. However, Threads’ barebones features failed to hold users’ interest, and within weeks, active users, time spent, and sessions…
It was 2015, and I was in my first year of college when I learned about LinkedIn. Like any normal first-year, I rushed into the platform to create my account to enter the corporate world. Four years passed, and my account was still sitting brand new with just my name and four or five connections. …
As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives. The prospect of sitting down (even virtually) with our CEO and other senior Bufferoos was daunting for a newbie. I…
If you fail to plan, you plan to fail. As a super Type-A person, that’s a favorite expression of mine. And — having spent many years managing various social media platforms in marketing and media — I’ve learned the hard way that this is one area where you absolutely cannot wing it. Especially if you’re…
Six months ago, we noticed an interesting phenomenon. Each week, we (the Content team) would receive overflowing inboxes filled with requests to post articles on the Buffer blog. This was everywhere, from our emails to our LinkedIn accounts. Usually, we’d pay these messages no mind – guest posts just weren’t a part of our content…
My mom taught me a neat trick when I went to college: Take the leftover veggies from dinner, chop some fine onion, add some hot sauce, and use it as your sandwich spread. I used the hack all the time — sometimes for breakfast on busy mornings and other times for snacking in late evenings….
Last year, I shared Buffer’s top social posts and why I thought the posts performed so well. It was so much fun looking back at the past year, so now I’m back to do it again for 2023! Today, I’m sharing Buffer’s top-performing social posts from each platform and will give you an analysis of…
As the year winds down, it’s time to stroll down memory lane and revisit the pop culture moments that defined 2023 on social media. From groundbreaking technological advancements to glitzy entertainment releases, this year had it all. But not every trend was a welcome one. This year Forekast, in partnership with Something Great Marketing, explored…
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